AMERICANS FED-UP WITH ADVERTISING

The New York Times recently reported that a recent Yankelovich Partners poll has found that consumers are fed up with the constant deluge of advertising. In fact, 69 percent of respondents said they "are interested in products and services that would help them skip or block marketing;" and a full 45 percent said the amount of advertising they were exposed to "detracts from the experience of everyday life." Ron Berger, Chairman of the American Association of Advertising expressed his concern over the poll results, by suggesting that perhaps advertisers could respond to the problem of over-advertising by doing some advertising about how important advertising is: "Our industry must do a better job of talking about the tremendous value we create for clients and the economy."

from Organic Consumers Association