In 1996, members of the National Association of Broadcasters (NAB) and other media industry interests celebrated as Bill Clinton signed into law Congress' revision of the Telecommunications Act. The Telecommunications Act sets forth the rules that the Federal Communication Commission (FCC) uses to govern the television, radio, and newsprint industries.
Two competing interpretations of the Act were audible: the first held that the new rules would stimulate competition, the second posited that the Act would mean further consolidation of ownership in the telecommunications industries and would eventually lead to monopolization.
A flurry of sell-offs, mergers, and exchanges commenced upon passage of the Act. Out of the dust, a small coterie of media megagroups has emerged, lending legitimacy to the latter of the two theories. One needs to look no farther than Seattle to see this. CBS, which recently bought American Radio Systems and hence KMPS AM/FM, KZOK FM, and KYCW FM, now controls 27 percent of listening in the top ten media markets. Along with N¼ 2 Chancellor Media, these top two radio companies now control over 50 percent of all listening in the top ten metropolitan areas of the United States.
Although limitations on ownership still exist, there are ways around them. Such methods are employed in Seattle. Entercomm, who own eight major signals already, are using a "Licensed Management Agreement" to control a ninth station, KING FM. This means that the station is still officially independently owned, but Entercomm controls station management and advertising and receives all revenues.
The list to the right shows who owns what in Seattle's mainstream media market. Television, radio, newsprint: it is from these sources that we get our information on a daily basis, helping to shape the lens through which we view the world. Does it matter that fewer corporations and fewer ideologies are guiding these sources of information? Depends on what kind of society you want to live in.
Ackerley Group They own three Seattle radio stations (KJR-AM, KJR-FM, KUBE-FM), one Tacoma radio station and 9 TV stations in other cities. Ackerly also owns an advertising agency, the dominant billboard company in the Pacific Northwest, and the Seattle Sonics basketball franchise.
Ah Belo
CBS/Westinghouse
Cox
Entercom
Fisher
Hearst
Knight Ridder
Sandusky
TCI
Viacom
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